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Welcome to the digital portfolio of Sarah Johnson. I graduated Magna Cum Laude from Rochester Institute of Technology with a BFA in illustration. It is my intent to create, design, produce, and exceed your expectations in graphic design, print media, webdesign, and illustrative fields!
My idea of a successful illustration is one which conveys emotion and beauty. It is clean, catches the eye, and makes the viewer want to explore the image and/or product. The illustrations I like producing best are those which have a hint of fantasy, organic elements, wildlife, a modern feeling, accurate detail, and deep meaning, with the ability to lure the customer into the product, whether it be a greeting card, a bottle of wine, a toy in a toystore, or a movie from a life-size poster. I love it best when my work makes others recall memories or music, because I believe that people expand their experiences and technologies best when they grow from places they feel comfortable from. When people can relate or feel intrigued by the message, emotion, or just that perfect combination of colors, I feel like I’ve made a really great piece. I like to explore things like characteristics, human traits, and sentiments that drive the population to want more information and test new products. I like to know what sorts of visual things correlate to people's experiences and desires.
I understand that people are attracted to different types of products for many reasons; sentimental, useful, elaborate and exciting, innovative, old-fashioned, etc. Design can never be dull or ordinary. It must fall into guidelines of the corporation, while breaking boundaries of the mundane.
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